This is our friend Matt. He works there. You may remember him from such roles as cheese guy at Formaggio Kitchen. Or sandwich guy at City Feed+Supply. He is pictured here next to honey bears because “people love the shit out of them.” He’s also holding the lamb chops we bought there from Signal Rock Farm (Charlton, Mass.) Go in and say hello to him sometime soon.
The market just opened a couple of weeks ago — and a few months after we first starting hearing about its imminent arrival. This is exciting for several reasons, not the least of which is: it represents the first market on this side of the river that is committed to selling exclusively local, sustainable produce, meat, cheese (and a few other things, like chips and soap). Some of the highlights: meat from Hardwick Beef and several lamb cuts from Signal Rock; Fiore di Nonno mozzarella and a very respectable variety of aged cheeses from around New England; and, this is especially brilliant, single sprigs of fresh herbs from various local farms — 25 cents each, with no unnecessary plastic wrapping.
The space is still looking a bit spare, but please pardon that and visit anyway. Surely it is a complicated and risky business model to sell food that is priced to reflect the actual cost of production and a livable wage for the people who made it possible. Which is to say, if it matters to you to have a store like this around, you’d better be an active and regular patron.
Where’s the store?
LOVE LOVE LOVE the herb sprig idea. I’ve been talking about that for years, I’m so glad that someone has finally picked up on that.
And if folks think this food is expensive, they should remember that “conventional” groceries are artificially cheap, we’re still paying for the high cost of food but it’s hidden in our taxes as the gov’t gives out farm subsidies.
Okay, it’s time for me to blog about honey in the plastic bear.
Also, HOW COOL is Homeboy’s new job?